“In Just 48 Hours, Create Your 2022 Growth Plan, Get Back To Working ON the Business (instead of being stuck IN it), AND, Most Importantly, Get Your Team On Board and Backing YOU all the way through 2022.”

Get Access To Paul Gough's Premier Recorded Event, The 2-day Annual Plan-Along.

“It’s Time to Kiss Good-Bye to The Year of Chaos, Put An End to Working In “Crisis Mode”, AND, Get Your Team Together, to Work Together, On Creating a GROWTH PLAN for a More Stable, Predictable, (Not to Mention PROFITABLE), 2022…

…And, Best of All, Let Me Do the Hard Work of Hosting the Meeting for You!

JUST $1300 or 3 x $484

Discounted enrolment only for the first 4 clinics that register

Dear Physical Therapist,

Although obvious, I am going to say it anyway – 2021 was NOT business as usual!

I’d go so far as to describe 2021 as:

“a DUMPSTER FIRE of a year”.

It really was anything but business as usual as the world was turned upside down in a couple of crazy days back in March thanks to COVID-19.

No one saw COVID-19 coming.

It happened VERY FAST.

In a matter of days, your growth plans and key strategies – possibly your entire business model – were likely torn up and thrown out of the window in favour of grinding your way through the biggest crisis in modern history.

In the heat of the crisis, survival was the objective.

Keeping the business alive as well as your family, staff and clients safe became the focus.

“But, As You Look Ahead to 2022, the Question is, How Are You Planning to Run Your Business?”

COVID-19 still going on around you and likely will be for most of next year.

But as we head towards 2021, I believe you have a choice about how it will impact you.

Will you choose to stay engulfed in COVID-19?

Will you be spending another year in crisis mode, working frantically in the business trying to keep it alive?

Will you let the government and the media – not to mention everyone at home or your friends and family – possibly even your staff – dictate how you will run the business in 2022?

Or, will you choose to start working ON the business and return to thinking about growth and profitability?

Personally, I think it’s time to find a healthy balance between respecting that COVID-19 exists but “mentally parking” COVID-19 and getting back on with growing our businesses.

And as we head towards the home straight of 2021, NOW is the perfect time for business owners to draw a line under COVID-19 and get back to thinking strategically about growing a profitable practice in 2022.

“Most Practice Owners I Speak to Admit to Feeling a Little Lost Right Now. Not to Mention Tired.”

Can you relate?

With everything that you’ve had to do to get your business to this point, it’s not surprising that you're feeling tired, perhaps absent of your usual energy or spark, struggling to communicate to your team what you want from them and wondering when you’ll go back to feeling like you did pre COVID-19.

After all – you didn’t have a plan for this.

None of us did.

None of us saw this coming.

And it’s because there’s “no plan for this” that so many are feeling so confused and lost right now, struggling to get back to WORKING ON the business rather than always working IN it.

When the crisis kicked off – it was OK to grind it out!

You had to do whatever was needed to keep the business alive.

You couldn’t think about growth or expanding when everything was falling apart around you.

It was all about working in the business, to stay in businesses, and making revenue any way you could.

“But, At Some Point, You’ve Got to Start Thinking About How To get Your Business To a Point Where it’s ONCE AGAIN Stable, Predictable and Profitable.”

Look at those words again.

Stable, Predictable and Profitable.

Not words that many will associate with 2021.

But that has to be your NEW focus for 2022.

And just how stable, predictable and profitable 2022 will be for business owners isn’t so much to do with COVID-19 or the governments, it is more to do with how well you are PREPARED for 2022.

COVID-19 caught us by surprise.

But even if COVID-19 is still around for all of 2022, this time we know how to play the game.

We’ve learned lessons.

We know that more shutdowns are possible, and most importantly we know how our patients and staff are going to react if that happens.

We also know there’s going to be BIG OPPORTUNITES as a result of COVID-19.

The high level of unemployment has created a job market that is throwing up some of the best talent that you’ve ever seen become available and the cost of commercial property is going to be less.

Your competitors are going to hibernate and think that they have to wait until this is all over.

Most will pull back on their marketing and they won’t even consider that they CAN GROW in the next 12 months. Advertising will get cheaper as a result.

“That Is Why I Am Deadly Serious When I Tell You 2022 CAN BE DIFFERENT.”

But you can’t wait for the governments to tell you that it’s time to draw a line under COVID-19 and begin to think more strategically about GROWING your company again.

Only you can make that decision.

And the best way to do it is by having a REAL PLAN that you and your team can follow, to act as your road map in 2022.

If you’re serious about growth in 2022, and putting this craziness to bed, now is the time to get your team together for a couple of days to make a REAL GROWTH PLAN and get intensely clear about what your financial targets are and consider what is REALLY required to re-boot the practice into growth mode for 2022.

So Just What is an “Annual Planning” Meeting?

This type of two-day meeting is known as an “Annual Planning Meeting” and all successful businesses do it every year.

It is a structured meeting that all of your team attends so that you spell out your plans for growth in 2022.

Even if it’s just you – or you only have one staff person – this is still THE HIGHEST VALUE AND ABSOLUTE BEST USE of your time.

Annual Planning is about getting your team together for two full days, to learn lessons from the previous year and to think more clearly and strategically about growth and the opportunities for the year ahead – something that you never would do unless you allocate the time to do so.

It gets you intensely focused on what is required to be successful in 2022 and crucially, gets all of your team to buy into what that requirement is.

You set the 2022 goal – but they’re involved in the building of the plan to achieve it and in that way they’re more likely to execute the plan and hit your goal.

Plus, it’s a really fun exercise that allows your team to bond, gets your staff to gel together and it’s something that sets the tone for growing a better culture in your practice.

Re-Energize, Re-Set, Re-Focus and Re-Prioritize – EVERYTHING!

It’s also about resetting, refocusing, re-energizing and most importantly, re-prioritizing all of your resources and activities for 2022.

Nothing is more important.

Every serious business owner holds this type of meeting and it’s often when the staff realize that the owner is deadly serious about growing the company.

It’s not the best way to get them all on board.

It’s the ONLY way to get them all on board.

Admittedly, I never used to see the value in doing an Annual plan.

I always thought I “didn’t have time to do it.”

I never thought it would be something that I could get my team to buy-in-to or that they would enjoy doing.

But really, I just didn’t know how to do it right.

It was because I wasn’t sure about what I was even doing that I never felt confident about getting my team together to do it.

It was because I wasn’t confident on how to do the annual planning meeting that I didn’t think I would get the value from having all of my team get together to do this type of thing.

But since then, I’ve gone away and studied how to hold a productive annual planning meeting and in the last 6 years I’ve never missed one in any of my companies.

It’s also something that every one of my team, in every one of my businesses, absolutely must attend.

After all, if they don’t attend – how do they possibly know what they need to do to help me grow the business?

“I Believe That 2022 Is Going to Be a Successful Year for The Practice Owners Who Plan to Be Successful

Let's face it - most owners are not really planning for success.

And that’s why they get nothing but disappointment.

They have a Christmas “wish list” that they trot out every year that is all of the things they hope will happen in the next 12 months.

They won’t admit it, but they’re living in what I call “Hope Land.”

They are high on the “Hopium” that is freely available in “Hope Land”.

They “hope” that they’re going to make $200k in profit…

They “hope” that their business will grow enough to get to a second premises…

They “hope” that all of their best staff will stay so they don’t have to recruit again…

They “hope” that their marketing will turn out OK…

They “hope” that they’ll finally be able to take more than a week’s vacation…

They “hope” that their staff will finally step up to the plate and help them grow the business…

But the HARSH REALITY is that they will never achieve these things and it’s simply because they don’t plan for it.

They think they can “wing it” or that because the clock strikes midnight on new year’s that all of a sudden everything will be different next year, and their luck will change.

But since when did Father Time ever give a crap about what Lady Luck wanted?

The brutal truth – and the big opportunity – is that most of your competitors are going to get to the end of this year and HOPE that the governments are going to sort this all out for them.

They will live for another 365 days at the mercy of COVID-19, “Breaking News” headlines, the mostly useless governments confirming their ineptitude day-after-day, or they’re going to be taking crap from their staff all year who will dictate how the practice should be run based upon what they read or hear about in the media.

So What Will Make 2021 Different?

I’m sure you do not want another year like 2021.

And exactly how DIFFERENT 2022 is for you will come down to just these three things:

  1. How clear you are on what you want to achieve in 2022 (outcomes/financial target)

  2. How well you can get your team on board with what you want to achieve (your key strategies)

  3. How well you can EXECUTE on what you want to achieve (tactical game plan)

All of these things are what you discover during an Annual Planning meeting.

There isn’t anything more important to do if you want to put an end to working in constant hustle mode and finally get back to thinking about GROWING your practice again.

If you want to take back control of your life and your business – this is how you will do it.

You can always spot a business owner absent of an Annual Plan – he or she is overworked and underpaid.

They’re always tired and they’re always talking about how “in the end” it will come right.

The problem is, they’re still saying that TEN years later and they’re still just as tired and overworked.

Don’t spend all of 2022 being a “busy fool”, working hard but on the wrong things.

I’ve been doing an Annual Planning meeting for many years now – it is a repeatable, non-negotiable event in my calendar every year and all of my team MUST attend.

It is that important.

I’ve tweaked, modified and adapted this Annual Planning meeting over the years and I’ve now got what I believe to be the best version of it that I’ve ever had.

This year, because of the coronavirus situation (and the fact that I have businesses in two different countries) I am going to be forced to do the meeting VIRTUALLY.

It got me thinking that if I’m going to be doing it virtually with my own team, why don’t I do it with yours?

If you’re fed up of 2021, and you’re desperate to get a clear head, some fresh strategies and want to know how to communicate to your team exactly what you want for 2022, then what I have for you is perfect:

Announcing Paul Gough’s, Annual Plan-Along for Private Practice Owners

The 2-Day, Pre-Recorded, Fully Virtual Event Where Paul Gough will Walk You (and Your Team) Through an Entire TWO days of ANNUAL PLANNING for Success in 2022.

How the Plan-Along Works:

There Are Three Parts to The Two Days:

I hosted this event live for 2021 and the principles are so essential and relevant for 2022 that I am sharing the recorded course with you to implement in your clinic again this year. Here’s the format for the two days:

Part 1: Get all of your team clear on the company vision (For 2022 and the next 3-5 years)

Part 2: Getting all of your team clear on the overall STRATEGY (broken up into 3-5 key strategies) for 2022

Part 3: Creating a TACTICAL GAME PLAN so that everyone knows where they stand within the practice and who is responsible (and accountable) for doing what (this is the week-by-week, month-over-month, do this, do that, executable blueprint)

And, Here Are The 10 Steps We Will Take Across The 2-Days:

How it works is really simple:

  1. Access the course through my easy-to-use exclusive member-only site.

  2. Watch the pre-recorded sessions where I speak with 29 other practices so that you can draw ideas and inspiration from their work as we talk through our plans for Growth

  3. The two days are broken up into three sections, and are delivered over 8 x 90 minute sessions (four each day)

  4. Each session across the two days builds upon each other and in each session I give you instructions on what to work on next, ultimately building your plan across the two days

  5. You will work together with your team using white boards and large post it notes, making your plans together, jotting all of your best ideas down onto paper

  6. By the end of the two days, you will have a clear understanding of the major 3-5 obstacles and challenges that your business faces (that will be more than just “needing more patients”)

  7. You will all know precisely what the FINANCIAL target is for 2022 – as well as the 3-5 year goal – and you’ll have clarity on the 3-5 key strategies that will drive your growth

  8. You will know precisely who is responsible for each key strategy (and how to hold them accountable)

  9. You will create a series of follow up meetings across 2022 to ensure you stay on track to achieving the growth strategies (different from your standard day-to-day meetings)

  10. I’ll explain precisely how to hold these follow up meetings and what to do to make them a success

The Result?

  1. You’ll know exactly what you want to achieve financially – and crucially, what is required to achieve it, broken down into a series of easy to achieve targets that all of your team are clear on

  2. By the end of the two days your team will be fully on board and engaged in your plan as they’ve been involved in the creation of said plan (the real secret to getting your team to buy in)

  3. From then on out, you can coach and encourage your team throughout 2022 (rather than fight with, try to convince and simply expect that they will do what you want)

Basically, inside 48 hours, your company moves from COVID-19 drama to high performance and your profits are healthier as a result.

What You Need to Take Part:

  1. Access to a computer in your home or office to log into exclusive member’s site to access the course.

  2. Your team together in your office. Of course, you can do it alone if they won’t join you or you are a “solo” practitioner wanting to start 2022 on the right note.

    Note: You may wish to go through these two days with me on your own, learn how to do it right, then do it with your team at a later date. That is a very good reason to join.

  3. A whiteboard and/or a packet of large post-it notes to draw out your best ideas and come up with the key strategies. This is a workshop where we will be working together and sharing ideas and I’ll also give you handouts to work from ahead of the meeting.

  4. And of course, not forgetting the Pizzas and wine or beer for later in the day when you’re sitting with your team reflecting on a great day of progress and comradery 😊.

Who is it for?

To ensure that the meeting runs smoothly, and that I can give each practice the attention they will need throughout the 2-days, I am limiting the meeting to just 30 Private Practices.

Note: the program will not be made available for re-sale at any time after this event so please register now if you want to get access this information.

It’s for you if:

The focus of the entire two days is to get you clear on your vision for 2022 – and getting your team to back your vision to make it a reality.

You’ll learn how to delegate, how to allocate responsibility to your team and ultimately free you up to run the business without having to feel like you’re doing it all on your own.

I can tell you from experience, when you have the right vision, supported by the right plan, and your people know how to execute that plan, business growth is much easier.

Put another way, it is IMPOSSIBLE to expect to grow a profitable business in 2022 without a real plan.

How to do this, and more, will be achieved during this Annual Planning event that I will be hosting.

The Investment?

You will be pleased to discover that we’ve kept the investment low.

This type of workshop would ordinarily be priced at $5000.

But, because of the ease in which we can run the meeting on a Zoom line, and the fact that we recognize how unprecedented the current situation is, not to mention how important Annual Planning is to business owners of all ages and sizes – we’re keeping the price at just 3 payments of $550 $484.

All seats are on a first come, first served basis.

We’ve got space for just 30 practice owners.

If you want to attend the two-day Annual Plan-Along, please go ahead and reserve your seat right now.

Yes! Count Me In for the 2022 Plan-Along

Just $1500 or 3 x $550 $1300 or 3 x $484

When You Do, Here’s Just Some of What You Will Learn:

Here’s what we covered during this exclusive two-day recorded event:

Perhaps You’ve Tried to do an Annual Planning Meeting – But Weren't Sure You Were Doing It Right?

I know many practice owners who have “dabbled” with doing an Annual Plan and are unsure if they’re doing it right.

Many have listened to parts of my podcast where we have released footage from years gone by of my Annual Planning meetings and they’ve tried to “piece it all together” HOPING that they’re doing it right.

That’s a good start.

But how can you do it RIGHT if you don’t have all of the pieces in the puzzle?

I also know that many make the mistake of NOT FOLLOWING A REAL STRUCTURE for the meeting.

That makes the planning meeting a complete waste of time.

You must ensure that every session builds upon the last one and when you do that, in the end, the plan becomes obvious.

Put another way, miss one step in the annual planning process and you’ll mess the whole thing up.

I know many have also made the mistake of thinking that they can do an entire year's planning – in just one day.

That simply isn’t possible.

Surely no one is that TIME POOR that they’re unable to allocate just two days for the sake of making sure that the next 365 are used wisely.

I think what it mostly boils down to – and this is why so many people avoid doing an annual planning meeting with their team – is that they simply don’t know how to do it RIGHT and they worry it will be a pathetic mess and that they will be criticised by their staff for wasting their time.

If that’s your worry, doing this event with me solves that problem for you.

Which leads me to the next question:

Why Do it With Me?

First off, I’ve done it before!

I’ve “rode this bull” many times.

I’ve paid numerous mentors and coaches to teach me how to do this meeting right and I’ve gone away and done it and learned my own lessons on how to do it better.

I will lead this meeting for you and the benefit will be three-fold:

  1. You can watch and LEARN from me as I do it (taking what you learn with you to do it on your own every year after)

  2. If I am able to facilitate it, it leaves you free to work with your team on finding the answers and growing the relationship with your team

  3. You can be sure it will be done RIGHT and you won’t waste anyone’s time or face criticism after

I’ve done it year after year for many years now and there’s nothing more valuable than this meeting in my calendar.

Let me share with you all my experience of hosting these meetings and ensure that you and your team are discussing and debating the right things across the two days so that your plan is created and sets you up for success as a TEAM in 2022.

What If You Can’t Get Your Team to Commit to Working the Weekend?

That’s ok.

Many won’t be able to get all of their team lined up on this weekend.

Great if you can, but not a problem if you can’t.

You can still attend this weekend and LEARN from me on exactly how to facilitate a meeting with your team that is on a more convenient date.

This can be a learning exercise for you or a practical workshop for you and your team – or both!

If you can’t get your staff together this weekend, you can still spend the weekend with me, get clear on exactly what you want from the business, learn how to organize and facilitate this type of meeting and then be in a much better position to do it with your team at a later date when a more convenient date is available.

And if You’re a Solo Practitioner, Absent of Any Staff, You Should Still Do This with Me…

And if you’re “solo”, here’s why you should still do it:

Most solo-practitioners stay solo because they don’t have a plan for growth.

As a solo practitioner, you’ve still had to fight your way through COVID-19.

You still need a clear head and a plan for growth in 2022.

This annual planning meeting is the best first step you can make if you’re serious about wanting to GROW your income past what you can make on your own.

Even if you don’t have a staff yet, this weekend of PLANNING will help you to get clear on what you need to do in 2022 to be able to move from solo to real business owner.

Yes! Count Me In for the 2022 Plan-Along

Just $1500 or 3 x $550 $1300 or 3 x $484

“You can’t stay in crisis mode any longer!”

I’ll finish this letter by saying that although the crisis was deep, you can’t stay there any longer.

It’s time to get your head up and start to think about bringing some much-needed stability, predictability (and profitability) to your business (and your life).

The smart businesses are already re-grouping.

They’re already moving again.

They’re NOT waiting for an announcement from the useless governments on when they can think positively or strategically.

They’ve already started doing it.

2021 was a dumpster fire of a year for many.

There was a lot of misery for business owners but 2022 DOES NOT HAVE TO BE that way.

In the end, what matters most is your ability to think clearly about what you want and communicate that to your team confidently.

Do not stay stuck in the weeds for another 365 days.

Come and join me for TWO FULL Days of thinking about GROWING your business.

Switch off the news, close down your phones and shut yourself off from the negativity surrounding the world right now.

You will be glad you joined the meeting just to have two full days of thinking about GOOD, POSITIVE things and being around other successful business owners who have a similar outlook on life to you.

Come and find out what we’re all PLANNING for 2022 and come away from the two days with a completely fresh perspective, perhaps a COMPLETELY NEW PLAN for growth and the confidence that you CAN achieve growth and profit in 2022.

Sincerely,

Paul Gough 😊

P.S. Here’s the Annual Plan-Along FAQ’s:

Q. When?

A. Instant access to the pre-recorded 2-day event via our exclusive online membership site.

Q. Where?

A. The comfort of your own office or home via Zoom login.

Q. Cost?

A. Just $1500 or 3 x $550 $1300 or 3 x $484.

Q. Who?

A. Practice owners who are serious about putting COVID-19 behind them and focusing on stability, predictability and profitability in 2022.

Q. Why?

A. Most business owners are asleep right now waiting for the government to sort this mess out. There’s never been a better time to get ahead. The first mouse gets the cheese.

Q. Primary purpose?

A. To bring some much-needed stability, predictability and profitability to 2022 and get your team on board with helping you achieve that.

Q. What if your team won’t/can’t attend?

A. That does not matter. You can view this event to get clear in your own head what you want from 2022 AND learn how to host this meeting so that when you hold it with them at a later date, you’re confident you’re doing it right.

If you have questions, email: paul@paulgough.com or call directly: 407 567 0086

About Paul Gough...

Paul Gough

Paul Gough creates global award winning Marketing Systems, is a multi PT Clinic owner, leading authority on Marketing and trusted advisor to many PT Owners across the U.S.

Paul Gough is a small business ICON-WINNER of the award for best in class lead nurture Marketing in 2016 selected across all of Infusionsoft’s 45,000 strong global customers and a former professional soccer Physical Therapist turned successful clinic owner from the UK. He is a published Author who has already grown his own physical therapy business from one clinic to four, and zero to $1m - in record time. What’s most impressive, is this: he’s done all that in a country with a completely free “socialist” health care system (that provides physical therapy services for FREE for all residents), as his main competitor.

He is widely regarded in the US as a leading authority on Direct to consumer Marketing - and has a proven track record of helping physical therapists’ in the US to grow their practices, increase profits, free up their time and radically shift their Entrepreneurial thinking.

He shows PT business owners how to win more patients and increase their profits using Advanced Marketing, Advertising and Internet Marketing Strategies. Every week, 1000’s of physical therapists receive his support and advice online, and his business success coaching programs are almost always FULL.