“In Just 48 Hours, Create Your 2022 Growth Plan, Get Back To Working ON the Business (instead of
being stuck IN it), AND, Most Importantly, Get Your Team On Board and Backing YOU all the way through
Get Access To Paul Gough's Premier Recorded Event, The 2-day Annual Plan-Along.
“It’s Time to Kiss Good-Bye to The Year of Chaos, Put An End to Working In “Crisis
Mode”, AND, Get Your Team Together, to Work Together, On Creating a
GROWTH PLAN for a More Stable, Predictable, (Not to Mention PROFITABLE), 2022…
…And, Best of All, Let Me Do the Hard Work of Hosting the Meeting for You!
Discounted enrolment only for the first 4 clinics that register
Dear Physical Therapist,
Although obvious, I am going to say it anyway – 2021 was NOT business as usual!
I’d go so far as to describe 2021 as:
“a DUMPSTER FIRE of a year”.
It really was anything but business as usual as the world was turned upside down in a couple of
days back in March thanks to COVID-19.
No one saw COVID-19 coming.
It happened VERY FAST.
In a matter of days, your growth plans and key strategies – possibly your entire business model –
were likely torn up and thrown out of the window in favour of grinding your
through the biggest crisis in modern history.
In the heat of the crisis, survival was the objective.
Keeping the business alive as well as your family, staff and clients safe became the focus.
“But, As You Look Ahead to 2022, the Question is, How Are You Planning to Run
COVID-19 still going on around you and likely will be for most of next year.
But as we head towards 2021, I believe you have a choice about how it will impact you.
Will you choose to stay engulfed in COVID-19?
Will you be spending another year in crisis mode, working frantically in the business trying to keep it
Will you let the government and the media – not to mention everyone at home or your friends and family
– possibly even your staff – dictate how you will run the business in 2022?
Or, will you choose to start working ON the business and return to thinking about growth
Personally, I think it’s time to find a healthy balance between respecting that COVID-19 exists but
parking” COVID-19 and getting back on with growing our businesses.
And as we head towards the home straight of 2021, NOW is the perfect time for business owners to draw a line
under COVID-19 and get back to thinking strategically about growing a profitable practice in
“Most Practice Owners I Speak to Admit to Feeling a Little Lost Right Now. Not to Mention Tired.”
Can you relate?
With everything that you’ve had to do to get your business to this point, it’s not surprising
you're feeling tired, perhaps absent of your usual energy or spark, struggling to
communicate to your team what you want from them
and wondering when you’ll go back to feeling like you did pre COVID-19.
After all – you didn’t have a plan for this.
None of us did.
None of us saw this coming.
And it’s because there’s “no plan for this” that so many are feeling so confused and
right now, struggling to get back to WORKING ON the business rather than always working IN
When the crisis kicked off – it was OK to grind it out!
You had to do whatever was needed to keep the business alive.
You couldn’t think about growth or expanding when everything was falling apart around you.
It was all about working in the business, to stay in businesses,
and making revenue any way you could.
“But, At Some Point, You’ve Got to Start Thinking About How To get Your Business To a Point Where it’s ONCE
AGAIN Stable, Predictable and Profitable.”
Look at those words again.
Stable, Predictable and Profitable.
Not words that many will associate with 2021.
But that has to beyour NEW focus for 2022.
And just how stable,predictable and profitable 2022 will
be for business owners isn’t so much to do with COVID-19 or the governments, it is more to do with how
well you are PREPARED for 2022.
COVID-19 caught us by surprise.
But even if COVID-19 is still around for all of 2022, this time we know how to play the game.
We’ve learned lessons.
We know that more shutdowns are possible, and most importantly we know how our patients and staff are going
react if that happens.
We also know there’s going to be BIG OPPORTUNITES as a result of COVID-19.
The high level of unemployment has created a job market that is throwing up some of the best talent that
ever seen become available and the cost of commercial property is going to be less.
Your competitors are going to hibernate and think that they have to wait until this is all over.
Most will pull back on their marketing and they won’t even consider that they CAN GROW in the next 12
months. Advertising will get cheaper as a result.
“That Is Why I Am Deadly Serious When I Tell You 2022 CAN BE DIFFERENT.”
But you can’t wait for the governments to tell you that it’s time to draw a line under COVID-19
begin to think more strategically about GROWING your company again.
Only you can make that decision.
And the best way to do it is by having a REAL PLAN that you and your team can follow, to act
your road map in 2022.
If you’re serious about growth in 2022, and putting this craziness to bed, now is the time to get your
together for a couple of days to make a REAL GROWTH PLAN and get intensely
about what your financial targets are and consider what is REALLY required to re-boot the practice into
growth mode for 2022.
So Just What is an “Annual Planning” Meeting?
This type of two-day meeting is known as an “Annual Planning Meeting” and
successful businesses do it every year.
It is a structured meeting that all of your team attends so that you spell out your plans for growth in
Even if it’s just you – or you only have one staff person – this is still THE HIGHEST
ABSOLUTE BEST USE of your time.
Annual Planning is about getting your team together for two full days, to learn lessons from the previous
and to think more clearly and strategically about growth and the opportunities for the year ahead
something that you never would do unless you allocate the time to do so.
It gets you intensely focused on what is required to be successful in 2022 and crucially, gets
your team to buy into what that requirement is.
You set the 2022 goal – but they’re involved in the building of the plan to
it and in that way they’re more likely to execute the plan and hit your goal.
Plus, it’s a really fun exercise that allows your team to bond, gets your staff to gel together and
something that sets the tone for growing a better culture in your practice.
Re-Energize, Re-Set, Re-Focus and Re-Prioritize – EVERYTHING!
It’s also about resetting, refocusing, re-energizing and most importantly,
re-prioritizing all of your resources and activities for 2022.
Nothing is more important.
Every serious business owner holds this type of meeting and it’s often when the staff realize that
owner is deadly serious about growing the company.
It’s not the best way to get them all on board.
It’s the ONLY way to get them all on board.
Admittedly, I never used to see the value in doing an Annual plan.
I always thought I “didn’t have time to do it.”
I never thought it would be something that I could get my team to buy-in-to or that they would enjoy
But really, I just didn’t know how to do it right.
It was because I wasn’t sure about what I was even doing that I never felt confident about getting
together to do it.
It was because I wasn’t confident on how to do the annual planning meeting that I didn’t
would get the value from having all of my team get together to do this type of thing.
But since then, I’ve gone away and studied how to hold a
annual planning meeting and in the last 6 years I’ve never missed one in any of my companies.
It’s also something that every one of my team, in every one of my businesses, absolutely must
After all, if they don’t attend – how do they possibly know what they need to do to help me
“I Believe That 2022 Is Going to Be a Successful Year for The Practice Owners Who Plan to Be Successful”
Let's face it - most owners are not really planning for success.
And that’s why they get nothing but disappointment.
They have a Christmas “wish list” that they trot out every year that is all of the things they
will happen in the next 12 months.
They won’t admit it, but they’re living in what I call “Hope Land.”
They are high on the “Hopium” that is freely available in “Hope Land”.
They “hope” that they’re going to make $200k in profit…
They “hope” that their business will grow enough to get to a second
They “hope” that all of their best staff will stay so they don’t
to recruit again…
They “hope” that their marketing will turn out OK…
They “hope” that they’ll finally be able to take more than a
They “hope” that their staff will finally step up to the plate and help
them grow the business…
But the HARSH REALITY is that they will never achieve these things and it’s simply because they
plan for it.
They think they can “wing it” or that because the clock strikes midnight on new year’s that
of a sudden everything will be different next year, and their luck will change.
But since when did Father Time ever give a crap about what Lady Luck wanted?
The brutal truth – and the big opportunity – is that most of your competitors are going to get to
end of this year and HOPE that the governments are going to sort this all out for them.
They will live for another 365 days at the mercy of COVID-19, “Breaking News” headlines, the
useless governments confirming their ineptitude day-after-day, or they’re going to be taking crap from
their staff all year who will dictate how the practice should be run based upon what
they read or hear about in the media.
So What Will Make 2021 Different?
I’m sure you do not want another year like 2021.
And exactly how DIFFERENT 2022 is for you will come down to just these three things:
How clear you are on what you want to achieve in 2022 (outcomes/financial target)
How well you can get your team on board with what you want to achieve (your key
How well you can EXECUTE on what you want to achieve (tactical game plan)
All of these things are what you discover during an Annual Planning meeting.
There isn’t anything more important to do if you want to put an end to working in constant
mode and finally get back to thinking about GROWING your practice again.
If you want to take back control of your life and your business – this is how you will do it.
You can always spot a business owner absent of an Annual Plan – he or she is overworked and underpaid.
They’re always tired and they’re always talking about how “in the end” it will come
The problem is, they’re still saying that TEN years later and they’re still just as tired and
Don’t spend all of 2022 being a “busy fool”, working hard but on the wrong things.
I’ve been doing an Annual Planning meeting for many years now – it is a repeatable,
event in my calendar every year and all of my team MUST attend.
It is that important.
I’ve tweaked, modified and adapted this Annual Planning meeting over the years and I’ve now got
I believe to be the best version of it that I’ve ever had.
This year, because of the coronavirus situation (and the fact that I have businesses in two different
I am going to be forced to do the meeting VIRTUALLY.
It got me thinking that if I’m going to be doing it virtually with my own team, why don’t I do it
If you’re fed up of 2021, and you’re desperate to get a clear head, some fresh strategies and
know how to communicate to your team exactly what you want for 2022, then
have for you is perfect:
Announcing Paul Gough’s, Annual Plan-Along for Private Practice Owners
The 2-Day, Pre-Recorded, Fully Virtual Event Where Paul Gough will Walk You (and Your Team) Through an Entire TWO days of ANNUAL PLANNING for Success in 2022.
How the Plan-Along Works:
There Are Three Parts to The Two Days:
I hosted this event live for 2021 and the principles are so essential and relevant for 2022 that I am sharing the recorded course with you to implement in your clinic again this year. Here’s the format for the two days:
Part 1: Get all of your team clear on the company vision (For 2022 and the next 3-5 years)
Part 2: Getting all of your team clear on the overall STRATEGY (broken up into 3-5 key
strategies) for 2022
Part 3: Creating a TACTICAL GAME PLAN so that everyone knows where they stand within the
practice and who is responsible (and accountable) for doing what (this is the week-by-week,
this, do that, executable blueprint)
And, Here Are The 10 Steps We Will Take Across The 2-Days:
How it works is really simple:
Access the course through my easy-to-use exclusive member-only site.
Watch the pre-recorded sessions where I speak with 29 other practices so that you can draw ideas and inspiration from their work as we talk through our plans for Growth
The two days are broken up into three sections, and are delivered over 8 x 90 minute sessions (four each day)
Each session across the two days builds upon each other and in each session I give you instructions on what to work on next, ultimately building your plan across the two days
You will work together with your team using white boards and large post it notes, making your plans together, jotting all of your best ideas down onto paper
By the end of the two days, you will have a clear understanding of the major 3-5 obstacles and challenges that your business faces (that will be more than just “needing more patients”)
You will all know precisely what the FINANCIAL target is for 2022 – as well as the 3-5 year goal – and you’ll have clarity on the 3-5 key strategies that will drive your growth
You will know precisely who is responsible for each key strategy (and how to hold them accountable)
You will create a series of follow up meetings across 2022 to ensure you stay on track to achieving the growth strategies (different from your standard day-to-day meetings)
I’ll explain precisely how to hold these follow up meetings and what to do to make them a success
You’ll know exactly what you want to achieve financially – and crucially, what is required to achieve it, broken down into a series of easy to achieve targets that all of your team are clear on
By the end of the two days your team will be fully on board and engaged in your plan as they’ve been involved in the creation of said plan (the real secret to getting your team to buy in)
From then on out, you can coach and encourage your team throughout 2022 (rather than fight with, try to convince and simply expect that they will do what you want)
Basically, inside 48 hours, your company moves from COVID-19 drama to high performance
and your profits are healthier as a result.
What You Need to Take Part:
Access to a computer in your home or office to log into exclusive member’s site to access the course.
Your team together in your office. Of course, you can do it alone if they won’t join you or you
are a “solo” practitioner wanting to start 2022 on the right note.
Note: You may wish to go through these two days with me on your own, learn
how to do it right, then do it with your team at a later date. That is a very good reason to
A whiteboard and/or a packet of large post-it notes to draw out your best ideas and come up with the
strategies. This is a workshop where we will be working together and sharing ideas and I’ll
you handouts to work from ahead of the meeting.
And of course, not forgetting the Pizzas and wine or
beer for later in the day when you’re sitting with your team reflecting on a great day of
and comradery 😊.
Who is it for?
To ensure that the meeting runs smoothly, and that I can give each practice the attention they will need
throughout the 2-days, I am limiting the meeting to just 30 Private
Note: the program will not be made available for re-sale at any time after this event so please register now
you want to get access this information.
It’s for you if:
If you want to start to grow again and think about profitability, not just surviving, this is for
If you want to know how to get clear on the 3-5 key strategies that you will need to return your
practice to profit, this is for you
If you want to learn how to facilitate a real annual planning meeting that you can hold later with
your team (and every year after), this is for you
If you want to get your TEAM back on board with your vision, this is for you
If you’re not clear on your 2022 vision, this is for you
If you feel like you’re working too much IN the practice, and not enough ON
it, this is perfect for you
If you’ve ever struggled to get your team to buy into the company vision, or you just
know how to communicate to them exactly what you need from them, this is perfect for you.
If your staff are a little “lost” right now, and in need of some direction, this is
If you feel like you’re still spinning your wheels since COVID-19, and you don’t know how
to communicate to your team what you want them to do, this is perfect for you
If you’re just fed up to the back teeth of COVID-19, you respect it exists, but “you're
over it” and want to get back on with your life, this is perfect for you…
The focus of the entire two days is to get you clear on your vision for 2022 – and getting your team to
back your vision to make it a reality.
You’ll learn how to delegate, how to allocate responsibility to your team and
free you up to run the business without having to feel like you’re doing it
all on your own.
I can tell you from experience, when you have the right vision, supported by the right plan, and your people
how to execute that plan, business growth is much easier.
Put another way, it is IMPOSSIBLE to expect to grow a profitable business in 2022 without a real plan.
How to do this, and more, will be achieved during this Annual Planning event that I will be hosting.
You will be pleased to discover that we’ve kept the investment low.
This type of workshop would ordinarily be priced at $5000.
But, because of the ease in which we can run the meeting on a Zoom line, and the fact that we recognize how
unprecedented the current situation is, not to mention how important Annual Planning is to business owners
of all ages and sizes – we’re keeping the price at just 3 payments of $550 $484.
All seats are on a first come, first served basis.
We’ve got space for just 30 practice owners.
If you want to attend the two-day Annual Plan-Along, please go ahead and reserve your seat right now.
When You Do, Here’s Just Some of What You Will Learn:
Here’s what we covered during this exclusive two-day recorded event:
How to make your business stable, predictable and profitable again in 2022
How to get back to working ON the business (not just in it)
How to get your team to BACK YOU and support your vision for 2022 (and beyond)
How to get all of your team aligned for growth in 2022
How to DELEGATE tasks to get more of the right stuff done
How to LEAD your team with confidence
How to pick the LEADERS in your company and make them accountable for the things you know you need to
How to make sure everyone on your team knows the 4-5 most important strategies of
How to communicate across all of the departments in your practice
Who to hold accountable – and for what!
The difference between allocating responsibility and accountability – and why
both are so important to growth
How to pinpoint exactly what you and your team need to accomplish in 2022
Create a measurement system for monitoring progress (hint, this is different from
Know how to provide feedback to your team or an individual person if things
aren’t on track
Establish a meeting rhythm to carry forward the momentum that your annual planning
And so much more across the two days.
Perhaps You’ve Tried to do an Annual Planning Meeting – But Weren't Sure You Were Doing It Right?
I know many practice owners who have “dabbled” with doing an Annual Plan and are unsure if
doing it right.
Many have listened to parts of my podcast where we have released footage from years gone by of my Annual
meetings and they’ve tried to “piece it all together” HOPING that they’re doing it
That’s a good start.
But how can you do it RIGHT if you don’t have all of the pieces in the puzzle?
I also know that many make the mistake of NOT FOLLOWING A REAL STRUCTURE for the meeting.
That makes the planning meeting a complete waste of time.
You must ensure that every session builds upon the last one and when you do that, in the end, the plan
Put another way, miss one step in the annual planning process and you’ll mess the whole thing up.
I know many have also made the mistake of thinking that they can do an entire year's planning –
in just one day.
That simply isn’t possible.
Surely no one is that TIME POOR that they’re unable to allocate just two days
for the sake of making sure that the next 365 are used wisely.
I think what it mostly boils down to – and this is why so many people avoid doing an annual planning
meeting with their team – is that they simply don’t know how to do it RIGHT and they worry it
be a pathetic mess and that they will be criticised by their staff for wasting their time.
If that’s your worry, doing this event with me solves that problem for you.
Which leads me to the next question:
Why Do it With Me?
First off, I’ve done it before!
I’ve “rode this bull” many times.
I’ve paid numerous mentors and coaches to teach me how to do this meeting right and I’ve gone
and done it and learned my own lessons on how to do it better.
I will lead this meeting for you and the benefit will be three-fold:
You can watch and LEARN from me as I do it (taking what you learn with you to do it on your
every year after)
If I am able to facilitate it, it leaves you free to work with your team on finding the
and growing the relationship with your team
You can be sure it will be done RIGHT and you won’t waste anyone’s time or face
I’ve done it year after year for many years now and there’s nothing more valuable than this
in my calendar.
Let me share with you all my experience of hosting these meetings and ensure that you and your team are
discussing and debating the right things across the two days so that your plan is created and sets you up
success as a TEAM in 2022.
What If You Can’t Get Your Team to Commit to Working the Weekend?
Many won’t be able to get all of their team lined up on this weekend.
Great if you can, but not a problem if you can’t.
You can still attend this weekend and LEARN from me on exactly how to facilitate a meeting with your team
on a more convenient date.
This can be a learning exercise for you or a practical workshop for you and your team – or both!
If you can’t get your staff together this weekend, you can still spend the weekend
me, get clear on exactly what you want from the business, learn how to organize and facilitate this type of
meeting and then be in a much better position to do it with your team at a later
date when a more convenient date is available.
And if You’re a Solo Practitioner, Absent of Any Staff, You Should Still Do This with
And if you’re “solo”, here’s why you should still do it:
Most solo-practitioners stay solo because they don’t have a plan for
As a solo practitioner, you’ve still had to fight your way through COVID-19.
You still need a clear head and a plan for growth in 2022.
This annual planning meeting is the best first step you can make if you’re serious about wanting to
your income past what you can make on your own.
Even if you don’t have a staff yet, this weekend of PLANNING will help you to get clear on what you
do in 2022 to be able to move from solo to real business owner.
I’ll finish this letter by saying that although the crisis was deep, you can’t stay there any
It’s time to get your head up and start to think about bringing some much-needed stability,
(and profitability) to your business (and your life).
The smart businesses are already re-grouping.
They’re already moving again.
They’re NOT waiting for an announcement from the useless governments on when they can think
They’ve already started doing it.
2021 was a dumpster fire of a year for many.
There was a lot of misery for business owners but 2022 DOES NOT HAVE TO BE that way.
In the end, what matters most is your ability to think clearly about what you want and communicate that
to your team
Do not stay stuck in the weeds for another 365 days.
Come and join me for TWO FULL Days of thinking about GROWING your business.
Switch off the news, close down your phones and shut yourself off from the negativity surrounding the
You will be glad you joined the meeting just to have two full days of thinking about GOOD, POSITIVE
being around other successful business owners who have a similar outlook on life to you.
Come and find out what we’re all PLANNING for 2022 and come away from the two days with a
perspective, perhaps a COMPLETELY NEW PLAN for growth and the confidence that you CAN achieve growth and
Paul Gough 😊
P.S. Here’s the Annual Plan-Along FAQ’s:
A. Instant access to the pre-recorded 2-day event via our exclusive online membership site.
A. The comfort of your own office or home via Zoom login.
A. Just $1500 or 3 x $550 $1300
or 3 x $484.
A. Practice owners who are serious about putting COVID-19
behind them and focusing on stability, predictability and profitability in 2022.
A. Most business owners are asleep right now waiting for
the government to sort this mess out. There’s never been a better time to get ahead. The first mouse
gets the cheese.
Q. Primary purpose?
A. To bring some much-needed stability, predictability and
profitability to 2022 and get your team on board with helping you achieve that.
Q. What if your team won’t/can’t attend?
A. That does not matter. You can view this event to get
clear in your own head what you want from 2022 AND learn how to host this meeting so that when you
hold it with them at a later date, you’re confident you’re doing it right.
Paul Gough creates global award winning Marketing Systems, is a
multi PT Clinic owner, leading authority on Marketing and trusted advisor to many PT Owners
across the U.S.
Paul Gough is a small business ICON-WINNER of the award for best in class lead nurture Marketing
in 2016 selected across all of Infusionsoft’s 45,000 strong global customers and a former
professional soccer Physical Therapist turned successful clinic owner from
the UK. He is a published Author who has already grown his own physical therapy business from
one clinic to four, and zero to $1m - in record time. What’s most
impressive, is this: he’s done all that in a country with a completely free
health care system (that provides physical therapy services for FREE for all residents), as his
He is widely regarded in the US as a leading authority on Direct to consumer Marketing - and has
a proven track record of helping physical therapists’ in the US to grow their practices,
increase profits, free up their time and radically shift their Entrepreneurial thinking.
He shows PT business owners how to win more patients and increase their profits using Advanced
Marketing, Advertising and Internet Marketing Strategies. Every week, 1000’s of physical
therapists receive his support and advice online, and his business success coaching programs are
almost always FULL.